 |  | | Stories from The Green Room | | | |
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| Dear reader, |
| Until even a couple of months ago, most people assumed virtual events would be pushed to the side once the world started opening back up and in-person events returned. However, conversations in some corners of the internet make us believe this might not be the universal opinion. Here’s a snippet from an article by Meetings and Incentive Travel magazine: |
| "Questioning the need for an in-person event and if it can be delivered virtually is the first point of call for positive climate impact, followed by using in-person experiences to drive positive behavioral and cultural changes – from slow travel to green plates and experience over consumerism." |
While online events are undoubtedly the more sustainable option, with careful thought and effort in-person events can also be made more sustainable. Here’s an open-sourced database of sustainable event vendors that you should definitely check out.
If you’d like to join a community of event professionals who believe in sustainability then Members United for Sustainable Events (MUSE) might be a good option. It is a membership organization in the USA whose mission is to educate the event industry about sustainable event practices. A relatively new organization, their founding member fee costs around $60 USD and comes with benefits like a member and vendor directory, resources, and member-only events. |
| Here’s a recent article from Skift that elaborates on the carbon offset of travel and in-person meetings and how corporations are coping. (Interesting fact: It looks like event planners might also have to create a carbon budget just like they would a financial one.) |
| Also, if you’re curious about the other thoughts and beliefs currently influencing the event industry, the folks at EventMB have released a pretty detailed study—State of the Event Industry Report: Second Quarter 2021—for which they surveyed over 400 event professionals and event technologists. They’ve also created another survey to document the path of the event industry in the next quarter. If you’d like, there's still time to participate in the survey. |
| Finally, here’s our question to you: What are your thoughts on planning sustainable events? Is there any tip or story that you’d like to share with us? Let us know by replying to this email or tweeting to us @ZohoBackstage. We’d love to hear what you have to say. |
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| INSPIRATION FROM THE GREEN ROOM |
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|  | | THE ULTIMATE GUIDE TO INFLUENCER MARKETING FOR EVENT PLANNERS | | Did you know the ROI for influencer marketing is around $5.2 for every $1 spent? Get influencers to spread the word about your event and see how the crowd pours in! Here are some tips to guide you along the way. | Read more  | | |  | | | |
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| Thanks for reading! As always, we’d love to hear your thoughts—whether it’s about this newsletter, the topics you’d like us to discuss on The Green Room, or anything else you think we should know. Hit reply or connect with us on social media (Twitter and LinkedIn). |
Until next time,
Nisha
The Green Room
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