Have you started your holiday email marketing yet?

Since the holiday buzz doesn't start until October, why are we already talking about the holiday season? The answer is simple. It's because the holidays are the time when businesses around the world make the most money, and we want our customers to have a head start.  

This month's content covers some email marketing strategies that, if implemented now, will allow you to make the most of the upcoming holiday email marketing plans.

Don't let your customers go

No ecommerce business wants an abandoned cart to be abandoned forever. However, persuading today’s buyers requires a lot of personalized messaging. Fortunately, email is arguably the most personalized channel for communication.

While your ecommerce platform might allow you to automatically and time-specifically trigger emails when someone abandons their cart, it requires some planning and study to create a workflow to reduce your losses. This blog sheds some light on recovering your abandoned carts using email marketing.

Color, creativity, and consequence

Holidays are associated with joy, and joy is often associated with bright colors. However, do bright colors complement your brand's style palette? Using the "right" colors in your email template might sound ambiguous, however knowing the different combinations and how they interact will make your work easier. Be it a seasonal email or one specific to a geographical region, the right color combinations often increase the interactivity of your emails.

Test drive your campaigns

Email marketers have always attributed the success of any campaign to testing. The job requires making multiple decisions on a day-to-day basis that shape our entire marketing results.

The best way to make an informed decision about this is to send a test campaign to your email seed list before sending it out to your prospective audience.