Important tips to improve your email marketing

When it comes to email marketing, there is something new to learn every day. Through our "Tip of the week" section, we discuss various aspects of email marketing to help you send successful email campaigns. 

In this month's newsletter, we'll share some useful and relevant tips from our repository that will help you in building a strong relationship with your customers.

Grow your leads organically

Email marketing is a field that thrives on relationships and relevance, and nurture series emails are the greatest testaments to this claim. A nurture series can vary in frequency and length, but the core objective is connecting with contacts and educating them. Here a few tips you can keep in mind before initiating your next nurture series campaign.

Put your best footer forward

An email footer is an essential part of any email campaign as it is where people scroll down to for important information about the sender. Located at the bottom of an email, it includes information about the sender/brand, links to manage a subscription, options to forward the email, and more. Learn how footer design and information can help you improve email deliverability.

Communicating during a crisis

Many people across the world are still struggling with their fight against COVID-19. 

If you have customers in countries that are currently battling it, you need to be sensitive with your communication. While we have templates for crisis communication, there are factors that must be kept in mind while dispatching your campaign. These tips will help you design your campaigns for your subscribers in countries facing crisis.