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Last-minute email marketing 

tips for the holiday season

Email marketers have a tough month ahead. Just look at our November calendar: Thanksgiving (November 25), Black Friday (November 26), Small Business Saturday (November 27), and Cyber Monday (November 28), not to mention Christmas and New Year's Eve right around the corner. 

November should be universally celebrated as email marketers appreciation month, if it isn't already. 

This month, we want to share some resources that'll help you make some last-minute holiday email strategy decisions in the midst of this busy time.


How to maximize ROI this holiday season


Every year, the holiday season sees a torrent of emails flooding recipient inboxes, resulting in an increase in subscribes, opt-outs, and so on. This is also the time where you enter the race and either finish with maximum ROI or get lost in the deluge of other emails.

Here are 5 steps that you can implement to maximize your upcoming holiday email marketing endeavors.


5 deliverability questions to answer


If you've taken a lot of effort to create your holiday email campaign, it will be cruel if it doesn't land in your subscriber's inbox. To strengthen your marketing strategies, you might have to revisit it and consider a few deliverability questions before going ahead with your holiday email campaigns.


More on Topic Management


Zoho Campaigns recently updated some of its key product features — Topic Preferences and Contact Management — to help you send targeted emails. We recently conducted a webinar to help users understand these new updates and how these features can be used to send interest-based emails to subscribers.


One email marketer, to another:

May the force be with you!


Vipasha Sinha  

Product Marketer | Zoho Campaigns