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Email marketing done right in 2019 | |
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The work around Christmas and New Year must be keeping you on your toes, as it is the busiest time of the year for any business. Take some time to pat yourself on the back for all your hard work. | |
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Now is also the perfect time to reflect on your email marketing strategies so far, learn from your mistakes, and draw a roadmap for 2019. | |
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How to not land in the spam folder | |
Over the last year, we asked our customers about their challenges with email marketing and found that most of them were concerned about their promotional emails landing in their subscribers' spam folders. We don't want that to happen. | Smart practices like avoiding using words like 'Free' and 'Discount' in the subject line can make all the difference. | | | |
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Check out our new updates | |
While we're at it, let me introduce you to the latest update in Zoho Campaigns, 'Topic Management', which can help you to improve subscriber satisfaction by letting them choose what they want to see in their inbox. When you create your email list, you'll now be able to associate the topic with each list so that your subscribers can start receiving the content they’re most interested in. Learn More | | | |
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Also, please help us improve Campaigns by filling out the survey below to recount your holiday email marketing experience. Our goal is to understand your email marketing journey so we can help your business improve next year. | | | |
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Let's work together to make 2019 even better. Wishing you a Happy New Year. | |
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