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The bright side of the holiday season

It's time to define your world in black and white!

No, we are not turning philosophical here. We are now letting you choose the way you want to read this email—normal mode or dark mode.

Sometimes, darkness can be good as it may help you save your battery life, which you will need to preserve with the approach of the holiday shopping season.  

Once you click the link below, you have the option to view this email in dark mode too. 

Did you know that the  Black Friday sale is slowly catching up in India with brands cashing-in on it to propel their holiday sales? If you too are looking to boost your business this holiday season, we are here to help.


7 email marketing best practices for the holiday season


With the influx of activities and purchases, the holiday season can be taxing for shoppers. How do businesses stand out amongst the noise? If you ask any seasonal email marketer, they say they try to dive in and tell a story in a short amount of time.

This blog will show you how to make the most of the holiday season and the various avenues you should explore to achieve higher email deliverability and maximum engagement.


Webinar recap


Often during the holiday season, businesses cease to see the bigger picture by setting their eyes only on instant sales. Don't forget that the holidays are a great time to welcome, engage, and convert new leads, so it’s important to make sure your email marketing is properly set up to take advantage of this opportunity.


Myth busters

Don't let spam spoil the festive fervor! Yes, you've put a substantial amount of effort into sending out email campaigns and yes, being marked as spam is bad news, but it ain't the end of the world. Here are some ways to help your domain maintain a healthy score.