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Of digital classrooms and doubtful domains

Almost every industry is hustling to keep up with fast-changing online trends. Even those who were gradually implementing digital workflows have skipped a few steps and made them a priority. Fortunately, the Zoho Campaigns team is here to help you stay ahead of the game by harnessing the power of email marketing through tips and tricks, expert chats, and product updates.

In this month's newsletter, we will...

  • Explore how email marketing can improve workflows for your e-learning efforts
  • Shed light on how to fix blacklisted domains
  • Chat with a Google product manager about Accelerated Mobile Pages (AMP)
  • Tell you about our new Campaigns integration with Bigin, a lightweight CRM.
Let's dive in!


Distance learning made easy


The concept of classrooms has recently been completely transformed due to digitization, and this trend is likely to continue. Digital classrooms not only support academic continuity, they also make world-class education easily accessible. If you're a subject-matter expert with a good online-teaching setup, you might already have students and job aspirants waiting to pick your brain. However, the real challenge lies in creating a state-of-the-art workflow and proving your credibility to your target audience. Zoho Campaigns can help you streamline all your tasks related to promoting and disseminating your content.


Debunking a domain blacklisting myth


Nobody likes their email-sending domain getting blacklisted, as it brings marketing activities to a screeching halt and affects other business operations that use the same domain. But when asked about how to respond when it does happen, people often say, “Just replace your blacklisted domain with a new one.” This is a common misconception that can lead to even more trouble. Fortunately, we’re here to debunk this myth and show you how to recover better than ever from getting blacklisted.


Experts share their knowledge 


Accelerated Mobile Pages (AMP) is a way of making the web faster for mobile devices. We recently interviewed Jon Harmer, Product Manager of AMP for Email at Google, about the steps and advantages involved with using AMP for brands. He also talked about how Google has been using AMP for a variety of use cases ranging from notification emails for comments in Google Docs, Sheets and Slides to bringing accordion or carousel components into marketing emails sent from Nest or YouTube.


The perfect integration to organize and nurture contacts

Two of the biggest challenges modern small businesses face are organizing and nurturing their contacts. Fortunately, there are Zoho software solutions for each of these problems (CRM for organizing and Campaigns for nurturing). To help meet the specific needs of small businesses when it comes to managing customer relations, Zoho CRM created Bigin, a lightweight—but still robust—CRM solution. You can now seamlessly integrate Bigin with Zoho Campaigns, helping you get more out of your email marketing and CRM.