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The holiday season is around the corner, and needless to say, it's keeping everyone busy — especially marketers. We're here with some early gifts to help you make the most of this holiday season from a marketing perspective.

Want to learn how to simplify your holiday email marketing with automation and understand the tricks of sending out highly targeted emails to your customers?

Workflows to make life easier

Multi-tasking is a challenge that every marketer has to deal with, especially during the holiday season. Using email workflows effectively can be a great solution. They help you build strategies that work well for all your email marketing needs. Just pick your strategy, set up a workflow, activate it, and then let email marketing automation do the rest. 

Experts are here to help

If you're looking to create campaigns designed to make your customers happy while delivering value in your email marketing, you should listen to what Tim Watson has to say. He's a leading independent email marketing consultant from Zettasphere, and he talks about how email content can make customers happy and loyal to a brand. 

Smart emails to promote webinars

We already know that webinars are an effective way to educate leads and contacts about products. In our recent webinar, we looked at understanding how smart emails can help you interact with your recipients, drive them to register for your webinars, and increase the count of your attendees. 


Talking about holiday marketing, did you know that 8 in 10 holiday shoppers are influenced by the internet before making a purchase or the fact that Christmas is the top holiday when it comes to people sending out email campaigns? Follow our hashtag #ZCProtip on Twitter to pick up tips from us and other pros about holiday email marketing.