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Digital marketing experts have predicted that the international conversation around data privacy will continue the talk of the town throughout 2019. Email marketers will have to walk a tightrope to reach wider audiences, tiptoeing around privacy issues in making campaigns more personalized. 

Campaigns using mobile devices will be a priority as statistics suggest that emails have a nearly 3x-higher click-rate when seen on a mobile device. These numbers will likely continue to grow in the coming years. We also predict that machine learning and artificial intellegence will play a pivotal role in shaping promotional campaigns. 


We conducted a survey last year to understand the market better. We asked our users why and how they engage with their customers. The insights will help you gauge user behaviour that can be used for your future campaigns.


Email marketing isn't just for digital marketers. Zoho Campaigns has features that can be utilized by any professional needing to send emails in bulk. Check out how solo entrepreneurs can make great use of email marketing. Some of the tips mentioned here can be used by professionals across industries. 


At Zoho Campaigns, we love talking to our customers, and we take your feedback seriously. Recently we had our first round of community meet-ups take place in Bangkok, Ho Chi Minh City, Hanoi, Hong Kong, Manila, Jakarta, Singapore, and Kuala Lumpur. We will be meeting with our customers across the US, India and Europe soon. Check out our schedule, and if we're in your city, drop by and let's have a chat.



Vipasha Sinha,

Product Marketer - Zoho