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Did you know that the phrase "drip marketing" comes from the common agriculture term "drip irrigation," a process of watering crops using small amounts of water over long periods of time.

Why drip marketing?

Holiday email marketing tips

Drip marketing campaigns is nothing but automated series of emails being sent at specific time intervals to nurture leads. The strategy is used by marketers to maintain a constant flow, where marketing material is being sent to customers—who are sorted based on their actions—over a specific period. The series of emails you send builds trust and helps move the customer through the sales funnel.  

5 ways to make drip email campaigns more effective

Holiday email marketing quiz

Each individual email you send should relate to the emails sent before. Emails have to be strategically thought out and sequenced, as the goal is to encourage a specific action. 

Here are five tips to help you strategize your drip email campaigns.


Ready to move to multi-channel marketing?

Tip of the week

Say hello to multi-channel email marketing with Zoho MarketingHub. Digital marketing is constantly evolving, and the rules change every day. While email is the most cost-effective channel to reach and engage customers, you might need to see what other channels can also drive business for you. 

Zoho MarketingHub, our latest product from the Zoho Suite, lets you successfully manage your marketing activities across multiple channels. This one-stop solution for all your marketing needs helps you generate more leads, convert them to customers, and eventually to loyal customers. 


Take a quick tour to understand what MarketingHub has to offer. You can also sign up for a 15-day free trial. Start now.


Vipasha Sinha

Product Marketer - Zoho