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Trends that are here to stay | |
And just like that, the first month of 2020 is over. Time moves fast, and so do trends in the digital marketing world. Marketing pundits have done their share of predictions for the new year, making a compelling case for email marketers. So what are the features to look out for? | |
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- The accessibility market will continue to grow. Accessibility is the basic practice of designing web content so people with disabilities can access, perceive, and interact with it. Melissa Berdine, Content Manager of Email on Acid recently talked about the importance of accessibility and why brands shouldn't miss out on this market.
- AI-powered technology in e-commerce will expand. Needless to say, AI-powered tech is here to stay. It allows you to set up automated or drip campaigns that are driven by customer data and designed based on what stage someone is at in the customer journey.
- Most importantly, responsive emails shape today’s email marketing design and help brands send messages to their target audience. Anne Tomlin, the Founder of Emails Y’all, talks about how she is helping a fashion brand create responsive emails.
Click the link below to read more expert predictions | |
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Zoho Campaigns' new features | |
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Zoho Campaigns users won't have to move across different tabs and screens before creating and delivering campaigns. Inastead, this will all be done using just a single scroll.
We have also introduced pop-up forms for websites. After embedding, these will help collect information and convert website visitors into contacts. | |
Zoho Campaigns users will no longer have to move across different tabs and screens before creating and delivering campaigns. Inastead, this will all be done using just a single scroll.
We have also introduced pop-up forms for websites. After embedding, these will help collect information and convert website visitors into contacts. | |
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The Zoho Campaigns team is all set to meet our customers—old and new—this February. Click the link to find the dates and the venues where we'll be hanging out. Come meet us and discuss your thoughts—we'll be happy to hear from you.
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