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Making the best use of emails


I hope you are doing well and are safe at home. 

The month of April was all about webinars. Many of us used webinars both to upgrade our skills and stay in touch with our audience.


Email marketing to promote webinars


With everything happening remotely now, webinars play a significant role today. Use this time wisely by curating helpful webinars for your customers. And while you're at it, keep in mind that webinar promotion is just as important as creating and delivering a great presentation. The best way to market your webinars is email marketing.

Learn how to effectively promote your webinar using email marketing.


Speaking of webinars, join Kate Barrett, Director of eFocus Marketing, a specialist email marketing agency, on May 5, where she will be talking about the workflows you need to step up for the times ahead.


Experts share their experiences


The way marketing is done has changed completely in the last two months. Digital marketers around the world are tweaking their strategies. These changes are likely to continue in the long run, even after the lockdown is over. This will bring about a change in many social norms, including the way we communicate and interact.

Email marketing experts Emily McGuire and Gaurav Sharma have shared their ideas and perspectives on email marketing during these unprecedented times.


Tackling cyber crimes during COVID-19

Ever since the outbreak of COVID-19, the number of cyber scams have alarmingly increased as scammers try to prey on a fearful global community. People around the world have raised concerns about receiving various forms of email phishing, such as false alerts, scam threads, and misleading emails. Discover how to spot and fight these scams in the article below.