The simple but ever-evolving email continues to be the preferred medium for businesses to meet their sales and marketing needs. Email marketers believe that 2022 will be the year of accessibility and personalization.

Personalization never goes out of fashion 

Personalization has been one of the biggest trends in email marketing for many years now. This will continue in 2022. A strong engagement with an audience requires personalizing your emails efficiently. With email volumes increasing by the day, generic email campaigns won't be enough to engage and nurture contacts. So, make sure to use these tried-and-tested methods in your email campaigns to make the most out of email marketing.

Rise in popularity of UGC

When talking about personalization, one cannot forget about the surge in the usage of user-generated content (UGC) in emails. What is UGC? Simply put, it is unsponsored content—videos, posts, reviews, and testimonials—consumers create about a brand’s product or service. Be it Instagram posts or reviews on your website, it can all be integrated into your email marketing strategies as it helps understand your target audience better and improve brand credibility and online visibility.

Workflows to optimize email marketing

Personalization is incomplete without automation. Our new updates in workflows are designed to help you realize that feat by letting you automate your email campaigns with more focus on the contacts' tastes and preferences. With these updates, you can include relevant contacts in workflows, engage with contacts on time with the help of date-field trigger, and help your contacts with subscription management.