Connecting marketing operations for brand success

With the digital marketing landscape evolving quickly, brands find themselves using myriad tools from different vendors to conduct daily tasks. These solutions are usually not integrated, and teams managing multiple channels struggle to have a comprehensive view of overall marketing operations and campaign results.

With a unified marketing platform like Zoho Marketing Plus, modern marketing teams experience better end-to-end visibility when planning and creating brand assets, executing campaigns, and reporting work. Besides providing teams with a unified experience, Zoho helps you back work obligations and execution with signed contracts. Zoho Contracts' API enables integrations with other Zoho and non-Zoho services for a more seamless contract experience.

As competition increases for marketing agencies, it remains crucial to deliver clients' projects on time, and identify ideal opportunities for one-on-one customer engagement. These processes are simplified with Zoho Bookings' new service-based availability feature. Meanwhile, Zoho Writer's new content publishing extension helps you publish collaborative content directly to your sites without needing to re-format. And with Zoho Campaigns' new agency edition, you can improve client management, and analyse campaigns on clients' behalves.

FEATURED STORY

Introducing Zoho Marketing Plus

We're thrilled to announce Zoho Marketing Plus, a unified marketing platform for teams that combines all the tools needed for the successful planning, collaboration, and execution of marketing campaigns.

With the Marketing Plus Brand Studio, marketers now have a unified workspace where they can connect all the dots of a marketing campaign—activities, discussions, channels, brand assets, and stakeholders—for seamless collaboration and a better overall view of the marketing process. Read our release blog to learn more.

Zoho Bookings: Communicate your service hours

Zoho Bookings' new service-based availability feature helps you set different start and end times for your services. If needed, you can schedule breaks, too! Here are a few ways you can put this new feature to use:

• Run seasonal services
• Assign different time periods for different tasks (For example, mornings for discovery calls, afternoons for negotiations, and evenings for demos).
• Pause services during lean months

Add more flexibility and gain control over your schedule with Zoho Bookings' service-based availability.

PRODUCT UPDATES

What's new

SUCCESS SPOTLIGHT

Customer Story

Clozette Group executes digital marketing strategies on behalf of brands to connect fashion, travel, and lifestyle products to various targeted communities in Southeast Asia. Since they work with a vast community with diverse interests, the team uses CRM to segment client profiles into areas of business interest for better personalisation of services.

Today, Clozette Group teams closely monitor all sales processes and leads, and manage their records with rich context. Customising their pipeline further has allowed teams to anticipate the likelihood of winning a deal. With workflow automation and customised dashboards, regional teams have saved almost 300 hours of meeting time per year when reporting country-specific sales performances. Read the full story here.

Industry Recognition

• Zoho Sign has been named a Leader and a Gold Medallist for the second year running by the 2022 Electronic Signature Data Quadrant Awards by SoftwareReviews.

RESEARCH AND WEBINARS

• Zoho Marketing Plus: Register for the Zoho Marketing Plus Overview webinar. Each Wednesday, we'll walk you through the product's features, and show you how it can help you manage your marketing efforts more effectively. Also, read what industry experts have to say about Zoho Marketing Plus and how it's making the MarTech landscape more collaborative and unified.
• Zoho Directory: As part of Identity Management Day 2022, we've drafted the Workforce Identity Audit, a survey to help organizations assess the strength of their workforce identity protection protocols. This is relevant for businesses of all sizes, and gives them steps to address security issues within their organization.

Thought leadership with Zoho

Digital consumer numbers are on the rise in the Philippines, showing promising growth in the country's eCommerce landscape. Take a look

at how Filipino businesses can leverage marketing technology for better business outcomes. Keep in mind, there will likely be a need to reskill and upskill employees with the knowledge and experience to best utilise digital marketing tools.

With the automation of marketing efforts, brands can go the distance to anticipate customer behaviour and provide experiences that surprise, convert, and satisfy the customer in a way ordinary digitisation cannot.

LEARN WITH US

Resources to help you

Over to you...

Any suggestions or feedback for us? We'd love to help improve the efficiency of your business even further with our products. Hit Reply and let us know—we're all ears!

Until next time,

Nicholas Koh at Zoho